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AWARENESS CAMPAIGNS

Changing Attitudes

SAFACT's efforts to enforce Intellectual Property Rights is complemented by ongoing campaigns to create awareness amongst consumers to reduce the demand for pirated product and increase the involvement of the general public in combating this crime.

To assist members of the public to get involved in the fight against piracy a 24-hour hot line has been established utilising phone, text and e-mail services


Awareness Campaigns 2006


Awareness Campaigns 2006

Following on the successful "Piracy is a Crime" Campaign that made extensive use of TV, Cinema, Radio and Print advertising a number of smaller targeted campaigns have been initiated including:
  • Distribution of anti-piracy material at major junctions in Johannesburg and street poster campaigns in areas where street vendors proliferate.

  • Print adverts in publications aimed at school leavers and university students.

  • Flighting of "PELE" anti-piracy advert on TV and in cinemas during the football World Cup.


    PELE joins fight against piracy [mpeg 2,4MB].


  • Flighting of our X-Men 3 anti-piracy trailer

    View here [mpeg 4,8MB].

  • Launching of award winning "Fake Fakes" campaign involving the sale of DVD's containing anti-piracy messages disguised as new release films such as "Tsotsi" at Flea Markets. Money raised is donated to the "Theatre Benevolent Fund"

  • The print and radio media have assisted greatly in increasing awareness through ongoing coverage of the problems pirated product causes to consumers, business and the economy in general through news bulletins and talk shows.

  • Pirating of films and games was subject of a 30 minute current affairs programme aired on a TV channel of the national broadcaster.

  • SAFACT has established Local Anti-Piracy forums outside the main centres, bringing together rental and retail outlets, cinemas, the police, business chambers, Film and Publication Board monitors and SARS on a regular basis to discuss problems in their immediate area and to provide information on the operations of pirates.

Awareness Campaigns - 2005

"Crime Sucks !!!"

In 2005 SAFACT launched a multi-million rand public awareness campaign which included a new website www.crimesucks.co.za. The campaign which consists of 2 television commercial which will be shown 200 times and 3 radio commercials which will be aired 500 times during the festive season appeals to public not to support pirated DVD's and games. The message is "Stop Piracy, Stop Crime".

There were also billboards, stickers and leaflets distributed throughout the country. We believe in the inherent honesty of all South Africans and hope that the message will be taken seriously by all our citizens.




Radio Adverts

Click on the links below to hear radio ads (windows media player required)


Print Adverts



Click here for advert [pdf 191KB]

Click here for advert [pdf 146KB}


Click here for advert [pdf 1,341KB]

Click here for advert [pdf 157KB]